Best practices for engaging, effective quiz questions.
First question should be simple and non-threatening. "What's your biggest goal?" not "What's your skin type?" Easy wins build momentum.
Never show multiple questions on one screen. One question, full attention, tap to continue. This is why quizzes beat forms.
Visual options get 30% higher engagement. "Which skin feels like yours?" with images beats text descriptions.
Too many options = decision paralysis. Keep choices clear and distinct.
People happily share preferences, goals, and concerns. They resist sharing income, age ranges, or sensitive data. Frame questions positively.
If a question doesn't affect product matching, remove it. 6-8 questions is ideal. More = drop-off.