We Tested Quiz vs Popup: Here's What Happened

The Test Setup

We ran a 30-day A/B test on a skincare brand doing $2M/year. 50% of traffic saw a standard 10% off popup. 50% saw a "Find Your Routine" quiz.

The Results

But Wait, There's More

Quiz subscribers also had:

• Higher AOV: $78 vs $52 (50% higher)
• Better email engagement: 35% open rate vs 18%
• Lower unsubscribe rate: 0.3% vs 1.2%

Why Quiz Won

The quiz provided value before asking for email. Customers invested time answering questions and wanted their personalized results. The popup just asked for something without giving anything first.