Why Skincare Brands Need Quiz Funnels

Your customers are overwhelmed. Too many products, too many options, not enough guidance. A quiz changes everything.

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Too Many Products

Customers are overwhelmed by 30+ serums, moisturizers, and treatments. They don't know what works for their skin type.

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Skin Concerns Vary

Acne, aging, sensitivity, hyperpigmentation — each customer needs different products but your site shows them all.

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Returns & Regret

Wrong product choices lead to returns, negative reviews, and lost lifetime value.

Skincare Quiz Types That Convert

Choose the right quiz format for your brand and product catalog.

  • Skin Type Quiz Help customers identify if they're oily, dry, combination, or sensitive — then recommend products.
  • Routine Builder Guide customers through a complete AM/PM routine based on their concerns and goals.
  • Concern Matcher Match specific products to specific concerns: acne, dark spots, fine lines, etc.

Industry Benchmarks

Email opt-in rate 25-35%
AOV increase 30%
Conversion lift 2.5x

Sample Quiz Questions for Skincare

These are the types of questions that help match customers to perfect products.

"How does your skin feel 2 hours after washing?"

Identifies skin type: oily, dry, combination, or normal. Foundation for all recommendations.

"What's your biggest skin concern right now?"

Prioritizes concerns like acne, aging, hyperpigmentation, or sensitivity for targeted recommendations.

"How much time do you spend on skincare daily?"

Determines routine complexity. Quick routines for busy people, elaborate for enthusiasts.

See a Skincare Quiz in Action

Experience exactly what your customers will feel. Try our interactive skincare demo.

Try the Demo →

Works With Your Tech Stack

Seamless integration with the tools skincare brands already use.

🛒 Shopify 📧 Klaviyo 🔄 Recharge ⭐ Yotpo

Ready to Launch a Skincare Quiz?

Take our quick quiz to see if your brand is a good fit — and get a custom recommendation.

Take the Quiz →