Know which channels actually drive revenue.
Marketing attribution assigns credit to touchpoints in the customer journey. In a post-iOS14 world with limited tracking, first-party data from quizzes becomes crucial for accurate attribution.
100% credit to first interaction. Good for awareness.
100% credit to final interaction. Good for conversion.
Distributes credit across journey. Most accurate.
Quizzes create direct attribution paths. "How did you hear about us?" question + UTM tracking = clear channel performance data.