Bounce rate is the percentage of visitors who land on a page and leave without clicking, scrolling, or taking any action.
Bounce Rate Benchmarks
- Blog posts: 70-90%
- Landing pages: 40-60%
- Product pages: 30-50%
- Quiz pages: 20-35%
Why High Bounce Hurts
- Lost sales opportunities
- Wasted ad spend
- Poor SEO signals
- No data collected
How Quizzes Reduce Bounce
- Immediate engagement: First question hooks visitors
- Curiosity: "What's my result?" keeps them clicking
- Mobile-friendly: Tapping is natural
Quiz pages see 50% lower bounce rates than static landing pages.