What is D2C?

Direct-to-Consumer - selling directly to your customers without middlemen.

D2C (Direct-to-Consumer) brands manufacture and sell products directly to customers, bypassing traditional retail channels.

D2C Advantages

  • Higher margins: No retailer cut
  • Customer relationships: Direct data and communication
  • Brand control: Own the experience

D2C Challenges Quizzes Solve

  • No store associates: Quiz replaces in-person guidance
  • CAC pressure: Quiz ads lower acquisition costs
  • First-party data: Quiz collects it at scale

Quiz funnels are now essential D2C infrastructure.

See D2C Quizzes

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Related

First-Party Data

Customer data.

CAC

Acquisition cost.

LTV

Lifetime value.

Built for D2C

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