What is First-Party Data?

Your most valuable marketing asset in the privacy-first era.

First-party data is information collected directly from your customers on your own platforms, with their consent.

Why First-Party Data Matters

  • Third-party cookies phasing out
  • GDPR/CCPA compliance
  • Higher accuracy than third-party
  • Free to collect

How Quizzes Collect First-Party Data

  • 70-85% completion rates
  • 5-15 data points per quiz taker
  • 60-70% email capture
  • Explicit consent built-in

Data Types from Quizzes

  • Skincare: Skin type, concerns, routine
  • Supplements: Health goals, diet, lifestyle
  • Fashion: Style, size, budget

See Quiz Data Collection

View Demos →

Related

Zero-Party Data

Intentionally shared data.

Retargeting

Personalized ads.

Lead Magnet

Value exchange.

Build Your Data Strategy

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