What is a Lead Magnet?

The value exchange that turns visitors into leads - and why quizzes do it best.

A lead magnet is valuable content offered in exchange for contact information. Quizzes are the most effective lead magnet for e-commerce.

Quiz vs Traditional Lead Magnets

  • Popup discount: 2-3% opt-in, no data
  • PDF download: 3-5% opt-in, minimal data
  • Quiz funnel: 40-60% opt-in, rich data

Why Quizzes Win

  • Curiosity: "What's MY result?"
  • Investment effect: They want the payoff
  • Personalization feels special
  • Mobile-friendly tapping

Quiz Lead Magnet Examples

  • "What's Your Skin Type?"
  • "Build Your Vitamin Stack"
  • "Discover Your Style"

See the Best Lead Magnet

View Demos →

Related

Opt-in Rate

Subscription rate.

First-Party Data

Direct customer data.

Funnel

Customer journey.

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