The right product for every customer.
Product recommendation engines suggest relevant items to shoppers based on various signals. Amazon attributes 35% of revenue to recommendations - the stakes are high.
"Customers who bought X also bought Y." Requires data.
Match product attributes to stated preferences.
Direct questions → personalized matches. No history needed.
New visitors have no browsing history. Quizzes solve the cold-start problem by asking directly what they need, then matching to perfect products.